Vol. 3 No. 4 (2023): International Journal of Regional Innovation | International Journal of Regional Innovation

DOI: https://doi.org/10.52000/ijori.v3i4

Published: 2023-12-15

Articles

Innovating Brand Image: Mediating The Impact of Social Media Advertising Content and Social Media Sales Promotion Content on Behavioral Intentions for Clothing Distros in Bandar Lampung (A Study on Otsky Store Distro Products, Lampung)

Tinezia Sri Cendani Universitas Lampung

Mahrinasari MS Universitas Lampung

Mudji Rachmat Ramelan Universitas Lampung

https://doi.org/10.52000/ijori.v3i4.90

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The Influence of Price and Product Quality on Purchase Decisions with Purchase Intention as Intervening Variable (Study on Mixue Lampung)

Puteri Silka Halyana Universitas Lampung

Satria Bangsawan

https://doi.org/10.52000/ijori.v3i4.93

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