Vol. 3 No. 2 (2023): International Journal of Regional Innovation | International Journal of Regional Innovation

DOI: https://doi.org/10.52000/ijori.v3i2

Published: 2023-05-31

Articles

The Influence of NCT 127 as a Brand Ambassador and Brand Trust on Consumer Purchase Decisions at Blibli Online Shopping Site (Study on NCT 127 fans in Bandar Lampung)

Salsabila Inggrid Widya Septi Universitas Lampung

Satria Bangsawan

https://doi.org/10.52000/ijori.v3i2.76

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The Influence of Promotion and Reputation on Purchase Decisions of Pegadaian Gold Saving Products (Study on Customers of Syariah Gold Savings Account, Pegadaian Syariah Bandar Lampung Branch)

Siti Khulwaniatur Risya Universitas Lampung

Aida Sari

Dwi Asri Siti Ambarwati

https://doi.org/10.52000/ijori.v3i2.77

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The Influence of Tiktok Social Media Advertising and Brand Image on the Purchase Decision of Maybelline Products (Study on Tiktok Users in Bandar Lampung)

Kartika Chandra Universitas Lampung

Ayi Ahadiat Lampung University

Mudji Rachmat Ramelan Lampung University

https://doi.org/10.52000/ijori.v3i2.79

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The Effect of Brand Evaluation and Brand Relationship on Brand Loyalty of MG Coffee and Resto in Pringsewu

Muhammad Millenio Rizky Ramadhan Universitas Lampung

Satria Bangsawan Lampung University

Dwi Asri Siti Ambarwati Lampung University

https://doi.org/10.52000/ijori.v3i2.80

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The Influence of Use Benefits, Convenience, Discounts, Security and Risk on the Intention To Use Indonesian Digital Wallets (DANA) In Bandar Lampung

Hanner Rambe Lampung University

Satria Bangsawan

https://doi.org/10.52000/ijori.v3i2.78

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